Top YouTube Trending Keywords to Watch in 2024

What are people most interested in on YouTube in 2024? Trending keywords on YouTube is important for creators who want to get noticed and grow their audience. These trending keywords show the most popular channels and searches, giving us a look at what viewers everywhere are excited about.

For content creators and marketers, staying updated on these trends is key to success. This article looks at the trending keywords on YouTube right now, from popular topics to the latest trends in YouTube Shorts. By following these trends, creators can improve their content strategies, choose the best keywords for their channels, and connect with what viewers are looking for on the platform.

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Top 10 Most Searched Keywords on YouTube in 2024

YouTube's search trends in 2024 show a wide variety of interests, including entertainment, music, gaming, and lifestyle content. Here's a look at the most searched keywords in different categories:

Entertainment Keywords

ASMR is now the top search on YouTube, with an incredible 40.4 million searches each month worldwide. This shows how popular sensory-focused content has become.

MrBeast, a well-known YouTuber with 172 million subscribers, is the second most searched term with 26.1 million searches. His huge following highlights the ongoing interest in content made by popular creators on the platform

Music Keywords

The music category is still a major part of YouTube searches. Shakira ranks eighth with 12 million searches. Taylor Swift, a pop star, holds the 31st spot with 45.4 million total searches, showing her worldwide popularity.

Other popular artists in the top 50 include Eminem, Kendrick Lamar, and Drake, showing how strong hip-hop and rap are on the platform.

Gaming Keywords

Gaming is still a crucial part of YouTube's landscape. Minecraft and Fortnite continue to hold strong positions in the gaming category, showing their lasting appeal among gamers. The release of the Harry Potter game, Hogwarts Legacy, in February 2024 has pushed it to the 23rd most searched term with 8.12 million searches.

Educational Keywords

While specific educational keywords aren't in the top searches, the wide range of popular creators and topics shows that educational content is still important on YouTube. Many creators who make teaching videos, tutorials, and how-to guides continue to attract lots of viewers. This trend shows that people still like using YouTube to learn about different subjects.

Lifestyle Keywords

Lifestyle content, especially sports-related searches, is very popular on YouTube. The NBA is the sixth most searched term with almost 16 million searches. UFC and WWE are also high on the list, ranking 13th and 15th respectively.

Search data shows that YouTube users are very interested in current events too. Ukraine is the ninth most searched term with 11.6 million searches, showing ongoing global interest in the conflict.

This variety of trending keywords highlights YouTube's role as a diverse platform that caters to many different interests and demographics in 2024.

Rising YouTube Trends to Watch

Short-form Video Content

Short-form video content continues to dominate YouTube trends in 2024. YouTube Shorts, introduced in 2021, has seen exponential growth, with views from mobile devices surging from 1.5 billion to 70 billion per day.

This format has become particularly popular among Generation Z users, who spend significant time-consuming vertical videos. To use this trend effectively, creators should focus on producing Shorts that align with their main content, using them as promotional tools to attract new audiences and boost engagement.

Live Streaming

Live streaming has become an essential tool for content creators. It offers several advantages, including reduced editing time and immediate information delivery. Live streams help diversify channel content and build audience loyalty through direct engagement.

YouTube's recent announcement about transferring podcasts to YouTube Music presents an excellent opportunity for creators to expand their reach and attract listeners from other music and podcasting services.

AI-Generated Content

Artificial Intelligence has emerged as a game-changer for content creation. AI tools can assist creators with various tasks, including scriptwriting, brainstorming, automatic caption generation, video editing, and SEO optimization.

While AI offers significant time-saving benefits, it's crucial for creators to maintain authenticity and balance in their use of these tools. As AI technology advances, it may soon generate highly personalized images or videos, potentially revolutionizing stock content usage.

Educational and How-To Videos

The appeal of DIY and instructional content remains strong on YouTube. Viewers are increasingly seeking out videos that provide value through learning experiences or practical skills.

This trend is driven by people's desire to acquire new knowledge and accomplish tasks independently. Creators can capitalize on this by sharing their expertise and encouraging viewer interaction to understand what content their audience finds most helpful.

Collaborative Content

Collaborative content has gained traction as a powerful way to engage audiences and expand reach. By partnering with other creators or brands, content producers can tap into new viewer bases and create unique, engaging experiences.

This trend not only helps in cross-promotion but also adds variety and fresh perspectives to a channel's content lineup.

How to Use Trending Keywords for Your Channel?

Keyword Research Techniques

To make the most of popular keywords, people who create content should first do detailed keyword research. This means finding the main keywords, secondary keywords, and longtail keywords that match their topic area. 

Main keywords are searched a lot but have a lot of competition, whereas secondary and longtail keywords might be easier to rank for because not as many people are using them. Tools like MagicalAPI Extension can help with this research.
Also, suggestions from YouTube's search bar can give good ideas about what people are looking for.

Optimizing Video Titles and Descriptions

Once you pick your keywords, it’s important to use them wisely in your video details. Make sure your video titles are interesting and put important keywords close to the start. 

When writing YouTube descriptions, use a conversational style and sprinkle in your keywords naturally. It’s really important not to cram too many keywords into your content because it can confuse your viewers and might even get you in trouble with YouTube and Google. 

Another good tip is to include timestamps in your videos. This helps YouTube understand your content better and can boost your video’s search ranking.

Creating Content Around Trending Topics

Keeping up with trending topics is key to growing your channel. Creators can check out YouTube's Trending page, which refreshes every 15 minutes, to see what's popular in their country. 

Another great tool is Google Trends, where you can spot up-and-coming topics and related searches. YouTube also has an Analytics Research Tab that works with Google Trends. 

This feature helps creators see what their viewers are interested in and spot areas where not many videos exist, offering chances to make unique and appealing content.

Using Hashtags Effectively

Hashtags are really important for making your content more visible. Creators should use 2-3 relevant hashtags in their video descriptions; these will show up at the top and let both YouTube and viewers know what the video is about. 

It's best to use hashtags that are specific to your niche and that are popular but still relevant. Be careful not to use too many hashtags or ones that don't relate to your video, as this can actually hurt how well your content does.

Engaging with Trending Challenges

Jumping into popular YouTube challenges can boost engagement and draw new viewers. These challenges often go viral, giving creators a chance to show off their creativity and ride the wave of current trends. 

When participating in challenges, it's effective to use trending themes, sound clips, and keywords to enhance your video's performance. Additionally, challenging other YouTubers can lead to cross-promotion and more exposure.

Analyzing YouTube Search Data for Content Strategy

Using YouTube Analytics

YouTube Analytics offers valuable insights into how viewers behave and what they're searching for. The Research Tab in YouTube Analytics lets content creators see what viewers are searching for on the platform. 

This tool provides data on the top searches from viewers on a specific channel and across YouTube over the past 28 days. By looking at this data, creators can better understand their audience and adjust their content strategy to meet viewer demands.

Identifying Content Gaps

Content gaps occur when viewers can't find what they're looking for. This might happen because there aren't videos that exactly match their search terms, or the videos that do exist are outdated or not very good.

Spotting these gaps gives creators a chance to make videos that meet these needs. To find these gaps, creators can use the Research Tab in YouTube Analytics and look for search terms that have few or poor results.

Seasonal Keyword Trends

Paying attention to seasonal trends in search behavior is key for shaping your content strategy effectively. YouTube search data can highlight shifts in what viewers are interested in over the year.

For example, people often start searching for "Christmas decor ideas" in September, and this interest peaks in November.

Competitor Keyword Analysis

Looking at what keywords your competitors use can give you great ideas for your own content. By checking this out, you can find new keyword opportunities and spot where your own content might be lacking.

This kind of analysis also shows you how competitors budget their campaigns, which can help you plan your content and promotion strategies more effectively.

Long-Tail Keyword Opportunities

Long-tail keywords are specific, often longer phrases that can be really valuable for content creators. These keywords usually have fewer people searching for them but also less competition, which can lead to more viewers who are interested in exactly what you're offering.

For example, instead of using a general term like "cake," focusing on a long-tail keyword like "how to bake a chocolate cake for beginners" can help your videos show up higher in search results and attract viewers who are specifically looking for that content.

Conclusion

Keeping up with YouTube trends is crucial for creators in 2024. Tracking popular keywords and trends helps attract more viewers and boosts engagement. YouTube offers content for various interests like ASMR and gaming.

Creators should focus on researching keywords, improving video details, and making content that matches current trends. Tools like YouTube Analytics can identify what viewers want, helping creators make targeted content. Adding short videos and live streams can also help grow your channel.

For better keyword ideas, try using the MagicalAPI YouTube Keywords tool. It helps discover effective keywords that improve your video's visibility and draw in the right audience, which is great for planning and improving your videos.

FAQ

• What content is most frequently searched on YouTube in 2024? 
  As of March 2024, the keyword "song" tops the list of most searched content on YouTube globally, holding an index rating of 100. Following closely is "movie," with an index rating of 61 relative points compared to the top result.
• What strategies can help a video go viral on YouTube in 2024? 
  To increase your chances of going viral on YouTube in 2024, consider these tips: purchase high-quality YouTube views, understand the specific meaning of "viral" within your industry, create content on controversial topics, invest significant effort in designing engaging thumbnails, and craft compelling titles.
• Which YouTube channel has the highest number of subscribers in 2024? 
  As of July 2024, the YouTube channel run by American personality MrBeast is the most-subscribed channel, boasting 306 million subscribers.

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